What we do
We offer an extensive range of lectures that address consumer behavior with a focus on trend forecasting and innovation, communication and products. With the aim of helping brands and companies to extract creative solutions and rethink strategies, the lectures, workshops and mediations, presented by Iza Dezon and several partners permeate themes related to sociocultural macro trends in behavior. Content can be targeted at internal teams, end consumers and/or other customer contact points.
Lectures & Workshops
With the aim of helping brands and companies to extract creative solutions and rethink strategies, the lectures, workshops and mediations presented by Iza Dezon can be aimed at internal teams, end consumers and/or other points of contact with the customer. Among the lectures already given, we highlight: The Future of Retail, The Economy of Emotion, Generation Zero, The Collective Purpose and the 40 Disruptive Days.
Trends Consultancy
With the aim of helping brands and companies to extract creative solutions and rethink strategies, the lectures, workshops and mediations presented by Iza Dezon can be aimed at internal teams, end consumers and/or other points of contact with the customer. Using as a basis the mapping of global macrotrends, their regional variations with a sociocultural focus, we offer in-depth and personalized analyzes on future consumption habits for different markets. The result is a broad panorama that assists in the development and strategic improvement of content generation, communication approach, product development, services, etc.
Personas & Archetypes
A precise and consistent methodology that defines and validates the brand's positioning and style, ensuring coherence between product, retail strategies, visual identity and communication. Archetypes inspired by Jung are tools used to identify and illustrate the client's inspirational consumer profiles that result in the definition of a solid brand discourse, identifying the universe of target consumers.
Content Curatorship
We offer this strategy to encourage the definition of disruptive and prospective communication concepts, product and service positioning, focusing on engaging and activating brand experiences and planning. Deliveries include: strategic and content consultancy for digital platforms, text writing and image curation.
Trend Letters
Trend pills: Personalized newsletters that focus on emerging trends in the client’s market. The themes are illustrated through a sociocultural introduction and feasible examples of new services and products ultra-focused in the brand's segment.
Trend Tours
Discovering news: A personalized itinerary about emerging trends in Brazil and around the world. Following the client's brief, the DEZON® team selects inspiring places (virtual or real) such as shops, museums, art galleries, SPAs, restaurants and much more.
