In a reflective exercise, we mapped paradigm shifts that are affecting the way a large part of society acts. Using a purposeful work methodology, we present the breakdown of 25 “myths”, with the aim of elucidating their historical constitutions and pointing out facts and examples that demonstrate their demystification processes. With this, we offer lectures that unite two or more myths to help each client approach disruptive topics in an inspiring and strategic way, which help solve pain points related to communication, marketing and human resources for companies and brands.

In partnership with Vânia Goy and the Belezinha team, the Ciao Bela podcast was launched in September 2021. In pills of up to 20 minutes, the episodes address topics related to the main behavioral and industry trends and innovations in the world of beauty & well-being. Available on the main streaming platforms, episodes are published fortnightly, on Thursdays with exclusive insights and inputs offered by Mintel.

Between May and October 2021, we launched the DEZON DROPS project, in which the themes Generation Zero, The Era of Emotion, The Collective Purpose and The Future of Retail were presented on the @izadezon IG. Each subject was discussed and illustrated with case studies and insights, in order to inspire new projects and businesses. With each DROP, Iza Dezon recorded a virtual lecture with three experts to share ideas and perspectives.

#DezonDROPS

The DROPZ Project was born with the aim of presenting current micro trends with examples for you to watch, listen to, read, wear, try and taste. Themes: Handmade; Co-creating with artificial intelligence; Ecoartivism; The end of hyperconsumerism; Joyconomy; Sublime upcycling; Cultivating culture; Betting on the strength of communities.