Based in São Paulo, our clients are spread throughout Brazil, Latin America, the United States and France.
DEZON develops projects focused on products, communication and innovation, always envisioning future projections, based on analysis of socio-cultural behavioral trends.
We provide services for companies of all sizes, in areas such as: fashion, beauty & well-being, design, technology, construction, architecture & decoration, automotive industries, food & beverages, entertainment, finance, among other segments.
The Death of Myths is a digital content project by DEZON. Based on a propositional work methodology, we present a “myth” weekly in order to elucidate its historical constitution and point out facts and examples that demonstrate that it is in the process of demystification (phew!). As every new beginning precedes an end, we seek to stimulate debates that think about the world from its plurality.
In partnership with journalist Vânia Goy, the Ciao, Bela podcast, was released in September 2021. In these snippets, up to 15 minutes long, Vania and Iza exchange information on the main trends and innovations in the Beauty & Wellness industries. Available on major streaming platforms, the project is in its third season, each containing 5 episodes.
Between May and October 2021, we launched the DEZON DROPS project, in which the themes Generation Zero, The Era of Emotion, The Collective Purpose and The Future of Retail were presented on the @izadezon IG. Each subject was discussed and illustrated with case studies and insights, in order to inspire new projects and businesses. With each DROP, Iza Dezon recorded a virtual lecture with three experts to share ideas and perspectives.
Over the course of 40 days, we portrayed trends, studies and cases on our CEO’s, @izadezon, IG account, representing fragments of the research themes developed by DEZON. The purpose of the project, created at the beginning of the global lockdown in March 2020, was to promote debates and reflections on possible futures, always from an optimistic perspective.
From September 2020 to February 2021, we launched the #DisruptiveCircuit talks, linking the #40disruptivedays project to the #DisruptiveCreatives. The themes included: Artivism, Generation Zapping, The Architecture of the Collective, Indulgence as Resistance, Social Innovation and Biomimicry & Regenerative Innovation. Each talk was led by two distinct voices, Iza Dezon and a different #DisruptiveCreative.
As the #40disruptivedaysproject progressed, the DEZON team, in collaboration with various brilliant minds, brainstormed the different, and possible, versions of the future. This process was conducted on the basis of internal methodologies, applied with individuals outside the company for the first time. Over 40 people from all over the world participated, answering questions that inspired new visions and perspectives for the future.
