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FUSÃO ORIENTAL

Além de destino-desejo, a Ásia impacta grande parte das escolhas de consumo. Estima-se que, até 2030, o continente será responsável por mais da metade do consumo da classe média global (Julius Bär, 2022) e seu mercado de luxo alcançará US$ 173,05 bilhões até 2029 (Mordor Intelligence, 2024).

Concomitante a isso, o ciclo das tendências retoma o minimalismo dos anos 1990 (por sua vez, inspirado pelos anos 1970). O interesse pela Ásia também contribuiu para a evolução da gastronomia no Brasil — mais aberta aos sabores e rituais orientais, baseados na filosofia omotenashi,
que preza pelo tempo, cortesia e respeito.

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FUSÃO ORIENTAL